2021 NerdWallet Best-of Awards Winner for Best Student Loan Refinancing Overall
2021 NerdWallet Best-Of Awards Winner


Your Turnkey Online Student Loan Refinancing Program

Purefy’s lending-as-a-service model helps lenders add $10-100MM/month in high quality assets through turnkey student lending solutions and an award-winning white-label platform.

Purefy’s Approach to Lending-as-a-Service

Purefy provides the resources, guidance, and technology to enable lenders to launch and quickly grow digital student loan refinancing programs.

Our turnkey solutions — all built on top of an award-winning customer service team — allow lenders to start a student lending program quickly with loan origination, underwriting, and funding infrastructure. Plus, our white-label platform means you always have full control of brand, pricing, and credit decision requirements.

Through a variety of customizable modular services, Purefy accelerates your business — ultimately helping you to attract and retain high lifetime value customers while delivering high-quality financial results.

Turnkey & Modular Solutions

Purefy has built a digital student loan and refinancing platform that includes six turnkey, modular solutions: digital lead generation, white-label website and customer portal, origination, credit & pricing engine, compliance, and funding.

Loan Origination

Purefy offers highly customizable underwriting criteria and program guidelines, as well as the ability to increase conversion and close loans faster with automated income, degree, fraud, and background verification.

White-Label Website and Portal

Purefy’s award-winning student loan platform provides seamless integration with your existing website and branding to create the best online borrower experience. Our solution will guide your borrowers through the refinance process with ease using a secure online portal.

Credit & Pricing Engine

Your customers will be able to get a pre-qualified rate check quickly and easily with no impact to their credit and apply online in minutes — with instant credit decisions.

Digital Lead Generation

Purefy’s digital marketing team will accelerate your program’s growth by building and executing a multichannel strategy that optimizes your cost per acquisition and converts high-quality leads.


With fully customizable disclosures, automated loan documentation, and a robust e-sign process, Purefy’s platform has facilitated over 30,000 loans — and counting — while seamlessly meeting compliance standards.

Disbursement Operations

Make disbursements quickly and accurately with Purefy’s full-service funding. Our system calculates accurate payoff amounts to minimize overpayment and supports electronic disbursement for lightning-fast delivery of funds.

Award-Winning Customer Service

Purefy has one of the best teams of student loan experts in the business — just ask NerdWallet.

Year after year, Purefy has been honored by NerdWallet with its coveted Best-Of Awards recognizing excellence in the financial industry. With awards for customer service, parent loan refinancing, fast payoff, and best refinancing overall — plus an overall 5-star NerdWallet rating — Purefy’s team is a clear top choice for managing and operating student loan programs.

In addition, Purefy’s Founder and CEO — Jack Zoeller — is recognized as one of the most knowledgeable and capable executives in student lending. He has founded five financial service firms over his 40+ year professional career, and was Chairman & CEO of two publicly traded bank holding companies. Jack founded Purefy in 2014 and has led the risk management, platform development, and overall student loan solution delivery since its inception.

We’re here to help your financial institution grow — and our team’s combined decades of experience in student lending lets you hit the ground running.

Launch Your Online Student Loan Refinance Program in 90 Days

Purefy’s award-winning digital student loan platform will enable your financial institution to attract, retain, and deepen valued customer relationships.

Learn How Purefy Can Help Your Financial Institution Grow

Learn How Purefy Can Help Your Financial Institution Grow