Our Team

jack

Jack Zoeller

Founder
everett mccoy

Everett McCoy

Chief Technology Officer
Andrew Zoeller

Andrew Zoeller

Vice President
kelsey

Kelsey Radcliffe

Digital Marketing Manager
rodrigo

Rodrigo Santelices

Lead Front End Engineer
adrian fernandez

Adrian Fernandez

UI Designer & Developer
jack

Jack Zoeller

Founder

Experience

Jack has been a CEO in the financial services industry for 32 years, including at EF Hutton Indemnity, Capital Risk Management and Cordia Bancorp. He has started five new companies including Purefy since 2014, centered on the idea of simplifying and reducing financial risk. He served as Chairman of Bank of Virginia from 2010 to 2016 before stepping down to run Purefy.

Jack launched his finance career on Wall Street, where he quickly established himself as an innovator and leader in the early years of the U.S. derivative markets. After his selection as CEO of a new E.F. Hutton subsidiary, Jack built the most profitable line of business in that firm, and then became CEO of the largest home mortgage lender in New England.

Jack graduated first in his class from the U.S. Military Academy at West Point, served as a United States Army Ranger and infantry commander in the 82d Airborne, and holds degrees from the Harvard Kennedy School and Oxford University, where he studied as a Rhodes Scholar.

Interesting Facts

Jack has lectured at the Library of Congress and written extensively on Alain Locke, father of the Harlem Renaissance and the first African American Rhodes Scholar.
everett mccoy

Everett McCoy

Chief Technology Officer

Experience

Everett is our chief architect and leads a team of developers to oversee, build and launch a multitude of systems. He is the founder and CEO of Practiced Strategies, which was acquired by Purefy. He is also the former co-founder and CTO of PlanServe Data Systems, acquired by SunGard and operated by FIS.

Everett has been architect and lead developer on numerous cloud-based projects across a wide variety of enterprises including governmental, not-for-profit, small business, and Fortune 500 customers. While most of his accomplishments have been in the area of financial technology integration, Everett also has a passion for making technology widely available and affordable to NGO's and non-profits.

Everett's formal training was in ministry, graduating from Texas Bible College in 1985. He has since volunteered his time to serve in various pastoral roles, and is now the Founder and Executive Director of Life Discovered and Christian World Business Exchange.

Interesting Facts

Everett resides in Cedar Rapids, Iowa with his wife and five children and covets any opportunity to put on a pair of waders and walk a trout stream.
Andrew Zoeller

Andrew Zoeller

Vice President

Experience

Andrew is responsible for the day-to-day management of Purefy's operations and partnerships.

He came to Purefy from the Association of American Veterinary Medical Colleges, where he managed a wide variety of programs, and served as the organization’s “MacGyver.”

Andrew holds a B.A. in Philosophy from Tulane University in New Orleans, Louisiana.

Interesting Facts

Andrew loves spending time with his family and exploring both urban and natural landscapes. He is also a multisport strength athlete who competes in strongman and olympic weightlifting.
kelsey

Kelsey Radcliffe

Digital Marketing Manager

Experience

As Purefy’s Digital Marketing Manager, Kelsey is responsible for website copy and blog content, marketing emails, and digital ad campaigns. Since joining Purefy in 2015, she’s held a variety of roles, from operations and loan processing to QA testing for our tech team.

Kelsey graduated from Virginia Commonwealth University with a B.S. in Print Journalism.

Interesting Facts

Kelsey is an avid music fan and obsessive record collector. Most of her free time is spent seeing live music and going on adventures with her corgi, Panda. She’s also on a mission to watch at least 100 new movies each year, but somehow still hasn’t seen Indiana Jones.
rodrigo

Rodrigo Santelices

Lead Front End Engineer

Experience

Rodrigo brings a special combination of tech and creative skills to Purefy. He has experience developing games and has most recently worked on the Xbox One X test team at Microsoft. Rodrigo has been designing and developing for the web since 2010 and is currently focused on front-end and back-end languages.

Rodrigo has earned Bachelor’s degrees in Communications and Art from the University of Maryland and a Master’s degree in Game Design from Full Sail University.

Interesting Facts

Rodrigo is fluent in Spanish and travels frequently to his native country of Chile. He has lived in four states in the last five years and is elated to be back near his friends and family in the Metro DC area.
adrian fernandez

Adrian Fernandez

UI Designer & Developer

Experience

Adrian specializes in UI Design and Development working with modern design platforms. He has experience bringing business web visions to life using HTML, CSS, and JavaScript to build front-facing web design. Adrian has also built knowledge in video editing, putting together footage, sound, and graphics to tell a story. With a combination of design, development, and video editing, he creates a modern front-facing design that can be accessible for all types of users.

Interesting Facts

Adrian resides in Miami with his family and blue brindle Frenchie named Bentley. He enjoys traveling frequently (mainly on cruises). When not designing and developing websites he can be found by the beach recording his outdoor adventures. Adrian earned his bachelor's degree in computer information technology.