Our Team

jack

Jack Zoeller

Founder

Experience

Jack has been a CEO in the financial services industry for 32 years, including at EF Hutton Indemnity, Capital Risk Management and Cordia Bancorp. He has started five new companies including Purefy since 2014, centered on the idea of simplifying and reducing financial risk. He served as Chairman of Bank of Virginia from 2010 to 2016 before stepping down to run Purefy.

Jack launched his finance career on Wall Street, where he quickly established himself as an innovator and leader in the early years of the U.S. derivative markets. After his selection as CEO of a new E.F. Hutton subsidiary, Jack built the most profitable line of business in that firm, and then became CEO of the largest home mortgage lender in New England.

Jack graduated first in his class from the U.S. Military Academy at West Point, served as a United States Army Ranger and infantry commander in the 82d Airborne, and holds degrees from the Harvard Kennedy School and Oxford University, where he studied as a Rhodes Scholar.

Interesting Facts

Jack has lectured at the Library of Congress and written extensively on Alain Locke, father of the Harlem Renaissance and the first African American Rhodes Scholar. He served as Chairman of Bank of Virginia from 2010 to 2016 before stepping down to run Purefy.

brian

Brian Attridge

COO, Platform Ops

Experience

Brian helped launch the Purefy program in the fall of 2014, and currently oversees our operations center. He brings an abundance of student loan experience to Purefy, having held leadership positions in marketing, operations, IT, and project management for several years at Campus Partners. His roles have included the originating, consolidating, and servicing of both private and federal student loans.

Brian earned his MBA degree from Wake Forest University’s School of Business. He also received a BA degree from Emory University in Economics.

Interesting Facts

Brian has always been a baseball fanatic and hopes to one day see a game at every Major League and Minor League ballpark. In the fall, he can be seen traveling to college football stadiums across America. During the offseason, he enjoys traveling, reading, and exploring the burgeoning Richmond food and beverage scene.

jay

Jay Aigner

Chief Product Development Officer

Experience

Jay’s experience spans over a decade across all facets of software development. His background in development, quality assurance, and product management gives him a unique perspective when approaching new and existing products. His wealth of industry experience has given him the tools to build and grow teams that deliver software with effective and innovative methodologies.

Jay attended Full Sail University in Winter Park Florida and graduated with a bachelors of computer science. He started his career in video game QA and design before branching out into healthcare, home automation, marketing, e-learning, telecommunications, and other industries.

Interesting Facts

When he isn’t working, he’s most likely spending time with his four children (Jared, Blake, Harper, and Jack) and his wife Amanda. He’s also a huge Eagles fan and avid gamer.

donovan

Donovan Herman

Director of Operations

Experience

Donovan has worked in sales, client management, and operations in both consumer goods and financial services. Prior to joining Purefy, Donovan worked with Bank of America Merchant Services in Richmond, VA, and Summit Appliance, a specialty appliance manufacturer in New York City. At Purefy, Donovan is an integral part of our operations team and makes sure that our customers are always happy. He is constantly thinking of ways to do things better to make sure our refinancing process is constantly improving.

Donovan graduated from George Mason University with a B.S. in Management.

Interesting Facts

Donovan is an avid traveler and recently achieved his goal of visiting all 50 states. When he’s not busy providing top notch service to his clients or planning his next adventure, you can find Donovan drawing, playing sports, or relaxing with his cat – Bill “Tom Hanks” Murray.

andrew

Andrew Zoeller

Digital Program Director

Experience

Andrew is responsible for managing Purefy’s in-school and refinance lender programs, as well as digital marketing. He came to Purefy from the Association of American Veterinary Medical Colleges, where he managed a wide variety of programs, and served as the organization’s “MacGyver.”

Andrew holds a B.A. in Philosophy from Tulane University in New Orleans, Louisiana.

Interesting Facts

Andrew loves spending time with his family and exploring both urban and natural landscapes. His passions include philosophy, photography, and strength training.

adam

Adam Sisson

Content Manager

Experience

Adam is Purefy’s content manager, writer, and strategist. His goal is to create compelling and clear digital content — always with the audience’s needs and questions in mind. He also enjoys optimizing content for search and promoting content through social media to ensure the right resources are available to the right people. Before joining Purefy, Adam was a content strategist at a marketing agency in his hometown of Rochester, NY.

Interesting Facts

Adam has two cats and a dog, who take up the majority of his time. But when they’re not begging for food, he likes to play guitar, watch movies, and order cheeseboards with his wife at their favorite restaurants.

kelsey

Kelsey Radcliffe

Quality Assurance Manager

Experience

Kelsey’s primary focus is to ensure all loan underwriting documents are processed accurately while adhering to strict quality standards. In her years with Purefy, she has also helped implement projects, contributed blog content to the website, and has guided many customers through the refinancing process.

Kelsey graduated from Virginia Commonwealth University with a B.S. in Print Journalism.

Interesting Facts

Kelsey is an avid music fan and obsessive record collector. Most of her free time is spent going to shows, hanging out with her pets, and watching movies.

shannon

Shannon Toombs

Operations Analyst

Experience

Shannon is a proven sales leader and has a background in real estate, financial services, and customer support. Before joining Purefy in 2015, Shannon worked for Citibank in New York, where she consistently ranked in the top of her department for sales and providing excellent customer service. At Purefy, Shannon manages communications logistics, project implementation, and helps out borrowers in all stages of their refinance.

Interesting Facts

Shannon is an avid sports fan. When she isn’t cheering on The Redskins, Caps, Nationals, and Hokies, she can be found at the gym, hiking, or going on long runs through the city.

Evan

Evan Niciphor

Relationship Manager

Experience

Evan brings years of highly rated customer service and problem solving skills to Purefy. He works diligently to provide individualized service to his customers, and with his thorough understanding of the Purefy loan products he is able to answer the many questions that arise during the refinancing process. Evan’s goal is to exceed expectations by going the extra mile to make the experience as smooth as possible.

Evan was a student athlete at Coastal Carolina University while pursuing a Bachelor’s Degree in Recreation and Sport Management. After 6 years of living and working in the Myrtle Beach area, he is excited to return to his hometown of Richmond, Virginia.

Interesting Facts

When not at work, Evan can be found in the kitchen experimenting with new recipes to entertain family and friends. He also enjoys working out and taking long runs on the many trails at Pocahontas State Park.

cassie

Cassie Davis

Operations Analyst

Experience

Cassie’s professional background includes several banking and mortgage roles in the financial industry with a strong focus on loss mitigation. Cassie is a strong advocate for financial literacy and is happy to be aligned with the company’s goal of relieving student loan debt.

Cassie is currently pursuing a B.S. in Business Administration – Nonprofit Management.

Interesting Facts

Cassie enjoys spending time with her son, going to the movies, and trying out any new restaurants that Richmond has to offer.

molly

Molly Marion

Administrative Manager

Experience

Molly’s background includes several positions within the financial industry during her tenure with Capital One. Molly is highly regarded for enhancing the customer experience by deploying acute product and service knowledge while helping to achieve goals through strategic and collaborative planning.

Molly graduated from Virginia Commonwealth University with a B.F.A. in Craft/Material Studies

Interesting Facts

Molly enjoys spending time on projects around her home, hiking and urban exploring, and enjoying the festivities that Richmond has to offer.

dallas

Dallas Woods

Operations Analyst

Experience

Dallas brings over a decade of customer service experience along with three years of experience underwriting auto loans for DriveTime. His underwriting knowledge and outgoing personality are a great asset in helping our customers seamlessly navigate the student loan refinance process. Dallas’s goal is to keep expanding his knowledge about the student loan industry in order to help borrowers find the best course of action for their student loans.

Dallas was a student at Virginia Commonwealth University (VCU) where he received a bachelor’s degree in history with a minor in political science. Dallas also played ice hockey for VCU where he won league MVP his freshman year in the Blue Ridge Hockey Conference.

Interesting Facts

When not at work, Dallas enjoys playing and hanging out with his son Peter who was born in May of 2019. He also still plays ice hockey regularly in a Men’s recreational league.

melissa

Melissa Sawyer

Product Development Manager

Experience

Melissa’s role at Purefy includes project management, keeping the team organized, and tasks running smoothly. Her expertise is providing the guidance and solutions companies need to grow their business with her excellent communication and organization skills. Melissa started her career in corporate finance before moving overseas where she spent five years living both in China and Hong Kong while traveling to various cities across Europe and Asia. Melissa’s global perspective helped to shape her problem-solving abilities and commitment to better communication in the workplace.

Melissa has been in a leadership role for a wide range of web projects and client types including small businesses, non-profits, and government. Melissa manages projects with clear, efficient communication of expectations to keep projects on time and on budget.

Interesting Facts

She resides in Atlanta with her husband of six years, daughter, and three dogs. When not managing projects, she can be found with a camera in hand. While abroad, she started her own photography business and took online courses to earn her Associates Degree and plans to continue pursuing a higher education.

ron

Ron Phillips

Senior Software Engineer

Experience

Ron is a senior software engineer with a background that goes back 25 years, through telecom, eCommerce, and now fintech. Apart from a 4-year stint as an audio engineer, he’s been a backend systems developer with the occasional trip through website and native development. He came to us recently from Go Daddy where he spent most of his time swimming through web traffic analytics data on their emerging “big data” platforms. He is looking forward to bringing his experience to the Purefy team.

Interesting Facts

Ron is a native of the desert Southwest and now a captive of the Midwest. He is a passionate bass fisherman and will tell you that nearly every good substantial memory in his life has been on or near the water. He is a father of two, who are his pride and joy, as well as his most significant achievement. He loves electric guitars, amps, and outboard gear and has been a part of a few dynamic worship bands over the last 15 years. He only knows two annual seasons, Summer and “not Summer.”

rio

Rio Wibowo

Vice President of Technology

Experience

Rio is Purefy’s Vice President of Technology and is responsible for overseeing Purefy’s technology initiatives and ensuring that Purefy is always on the cutting edge of innovation. Rio is also responsible for setting technological standards, policies, and objectives for our team of developers.

Rio attended Kirkwood Community College and Montgomery County Community College focusing on Communications and Computer Information Systems.

Interesting Facts

Rio is an active member of his community and brings people together through his love of board games. When not playing games or working on the next big thing for Purefy, he enjoys playing basketball and spending time outdoors. He is originally from Semarang, Indonesia and immigrated to the United States at 16 years old. He always looks for an opportunity to go on an adventure with his wife and two children.

rodrigo

Rodrigo Santelices

Senior UI Developer

Experience

Rodrigo brings a special combination of tech and creative skills to Purefy. He has experience developing games and has most recently worked on the Xbox One X test team at Microsoft. Rodrigo has been designing and developing for the web since 2010 and is currently focused on front-end and back-end languages.

Rodrigo has earned Bachelor’s degrees in Communications and Art from the University of Maryland and a Master’s degree in Game Design from Full Sail University.

Interesting Facts

Rodrigo is fluent in Spanish and travels frequently to his native country of Chile. He has lived in four states in the last five years and is elated to be back near his friends and family in the Metro DC area.

kristiana

Kristiana Barnard

Junior Full Stack Developer

Experience

Kristiana is responsible for supporting Purefy’s web and software development, as well as making sure that our technology runs smoothly to support operations. Kristiana is currently enrolled at Old Dominion University pursuing her degree in computer engineering and English. In addition to sharpening her skillset in front end and back end development, she’s found a passion for AI and machine learning.

Interesting Facts

In her free time, Kristiana enjoys baking, cooking, drawing, and playing hide and seek with her cat, Bruce Wayne. When feeling more adventurous, you can find her up in the mountains, down at the beach, or spending time with her family in Louisiana.

xiran

Xiran Yang

UX Designer

Experience

Xiran is a user experience (UX) designer and comes to Purefy with a background in interactive media arts and humanities. She is interested in observing people’s behaviors and solving user pain points by working at the intersection of art, technology, and design. Xiran is a recent graduate from the Interactive Telecommunications Program at New York University (NYU). She received her bachelor’s degree from NYU Shanghai as a student of the inaugural class.

Interesting Facts

Aside from designing great UX, Xiran enjoys coffee a lot. She makes great oat latte at home and is always on her way, finding new great coffee places. She collects earrings and also makes acrylic earrings as one of her hobbies.

jack

Jack Zoeller

Founder

brian

Brian Attridge

COO, Platform Ops

jay

Jay Aigner

Chief Product Development Officer

donovan

Donovan Herman

Director of Operations

andrew

Andrew Zoeller

Digital Program Director

adam

Adam Sisson

Content Manager

kelsey

Kelsey Radcliffe

Quality Assurance Manager

shannon

Shannon Toombs

Operations Analyst

Evan

Evan Niciphor

Relationship Manager

cassie

Cassie Davis

Operations Analyst

molly

Molly Marion

Administrative Manager

dallas

Dallas Woods

Operations Analyst

melissa

Melissa Sawyer

Product Development Manager

ron

Ron Phillips

Senior Software Engineer

rio

Rio Wibowo

Vice President of Technology

rodrigo

Rodrigo Santelices

Senior UI Developer

kristiana

Kristiana Barnard

Junior Full Stack Developer

xiran

Xiran Yang

UX Designer