Our Team Jack Zoeller Founder Brian Attridge COO, Platform Duncan Moss Chief Marketing Officer Melissa Sawyer VP, Project Management Donovan Herman Director of Operations Andrew Zoeller Digital Program Director Adam Sisson Content Manager Jemel Kyles Compliance Manager Kelsey Radcliffe Quality Assurance Manager Shannon Toombs Student Loan Advisor Evan Niciphor Relationship Manager Cassie Davis Student Loan Advisor Molly Marion Administrative Manager Dallas Woods Student Loan Advisor Brittany Urse Student Loan Processor Kelli Ford Student Loan Advisor Maddy Diab Student Loan Underwriter Ron Phillips Senior Software Engineer Rodrigo Santelices Senior Front End Engineer Kristiana Barnard Junior Full Stack Developer Xiran Yang UX Designer Jack Zoeller Founder Experience Jack has been a CEO in the financial services industry for 32 years, including at EF Hutton Indemnity, Capital Risk Management and Cordia Bancorp. He has started five new companies including Purefy since 2014, centered on the idea of simplifying and reducing financial risk. He served as Chairman of Bank of Virginia from 2010 to 2016 before stepping down to run Purefy. Jack launched his finance career on Wall Street, where he quickly established himself as an innovator and leader in the early years of the U.S. derivative markets. After his selection as CEO of a new E.F. Hutton subsidiary, Jack built the most profitable line of business in that firm, and then became CEO of the largest home mortgage lender in New England. Jack graduated first in his class from the U.S. Military Academy at West Point, served as a United States Army Ranger and infantry commander in the 82d Airborne, and holds degrees from the Harvard Kennedy School and Oxford University, where he studied as a Rhodes Scholar. Interesting Facts Jack has lectured at the Library of Congress and written extensively on Alain Locke, father of the Harlem Renaissance and the first African American Rhodes Scholar. Brian Attridge COO, Platform Experience Brian helped launch the Purefy program in the fall of 2014, and currently oversees our operations center. He brings an abundance of student loan experience to Purefy, having held leadership positions in marketing, operations, IT, and project management for several years at Campus Partners. His roles have included the originating, consolidating, and servicing of both private and federal student loans. Brian earned his MBA degree from Wake Forest University's School of Business. He also received a BA degree from Emory University in Economics. Interesting Facts Brian has always been a baseball fanatic and hopes to one day see a game at every Major League and Minor League ballpark. In the fall, he can be seen traveling to college football stadiums across America. During the offseason, he enjoys traveling, reading, and exploring the burgeoning Richmond food and beverage scene. Duncan Moss Chief Marketing Officer Experience Duncan has built and led high-performance marketing teams for over 20 years in FinTech, EdTech, SaaS and wireless organizations including Capital One, Blackboard, and Sprint Nextel. He manages our go-to-market, product, and web experiences for students, graduates, and parents. Duncan received his MBA from the Wharton School at the University of Pennsylvania. He also graduated from Swarthmore College with a BA in History. Interesting Facts Duncan is an avid runner, outdoor adventurer, and lifelong Boston Red Sox fan, and can often be found running, biking, and hiking on the highways and byways of the East Coast. Melissa Sawyer VP, Project Management Experience Melissa's role at Purefy includes project management, keeping the team organized, and tasks running smoothly. Her expertise is providing the guidance and solutions companies need to grow their business with her excellent communication and organization skills. Melissa started her career in corporate finance before moving overseas where she spent five years living both in China and Hong Kong while traveling to various cities across Europe and Asia. Melissa's global perspective helped to shape her problem-solving abilities and commitment to better communication in the workplace. Melissa has been in a leadership role for a wide range of web projects and client types including small businesses, non-profits, and government. Melissa manages projects with clear, efficient communication of expectations to keep projects on time and on budget. Interesting Facts She resides in Atlanta with her husband of six years, daughter, and three dogs. When not managing projects, she can be found with a camera in hand. While abroad, she started her own photography business and took online courses to earn her Associates Degree and plans to continue pursuing a higher education. Donovan Herman Director of Operations Experience Donovan has worked in sales, client management, and operations in both consumer goods and financial services. Prior to joining Purefy, Donovan worked with Bank of America Merchant Services in Richmond, VA, and Summit Appliance, a specialty appliance manufacturer in New York City. At Purefy, Donovan is an integral part of our operations team and makes sure that our customers are always happy. He is constantly thinking of ways to do things better to make sure our refinancing process is constantly improving. Donovan graduated from George Mason University with a B.S. in Management. Interesting Facts Donovan is an avid traveler and recently achieved his goal of visiting all 50 states. When he’s not busy providing top notch service to his clients or planning his next adventure, you can find Donovan drawing, playing sports, or relaxing with his cat – Bill “Tom Hanks” Murray. Andrew Zoeller Digital Program Director Experience Andrew is responsible for managing Purefy’s in-school and refinance lender programs, as well as digital marketing. He came to Purefy from the Association of American Veterinary Medical Colleges, where he managed a wide variety of programs, and served as the organization’s “MacGyver.” Andrew holds a B.A. in Philosophy from Tulane University in New Orleans, Louisiana. Interesting Facts Andrew loves spending time with his family and exploring both urban and natural landscapes. His passions include philosophy, photography, and strength training. Adam Sisson Content Manager Experience Adam is Purefy’s content manager, writer, and strategist. His goal is to create compelling and clear digital content — always with the audience’s needs and questions in mind. He also enjoys optimizing content for search and promoting content through social media to ensure the right resources are available to the right people. Before joining Purefy, Adam was a content strategist at a marketing agency in his hometown of Rochester, NY. Interesting Facts Adam has two cats and a dog, who take up the majority of his time. But when they're not begging for food, he likes to play guitar, watch movies, and order cheeseboards with his wife at their favorite restaurants. Jemel Kyles Compliance Manager Experience Jemel brings over 9 years of IT Audit, Internal IT Compliance, and Risk Consulting experience to the Purefy team. He is widely considered an expert as it relates to preparing, coordinating, managing, and executing audits to ensure internal and external compliance. Jemel, believes compliance is more significant than simply obtaining audit reports, but views compliance as a way to build trust and transparency with the data that our customers entrust with Purefy. Jemel oversees internal and external compliance at Purefy. Interesting Facts When he is not working, he enjoys laughing and spending family time with his wife and four children. Also, as a family requirement they have nightly dance parties! Kelsey Radcliffe Quality Assurance Manager Experience Kelsey’s primary focus is to ensure all loan underwriting documents are processed accurately while adhering to strict quality standards. In her years with Purefy, she has also helped implement projects, contributed blog content to the website, and has guided many customers through the refinancing process. Kelsey graduated from Virginia Commonwealth University with a B.S. in Print Journalism. Interesting Facts Kelsey is an avid music fan and obsessive record collector. Most of her free time is spent going to shows, hanging out with her pets, and watching movies. Shannon Toombs Student Loan Advisor Experience Shannon is a proven sales leader and has a background in real estate, financial services, and customer support. Before joining Purefy in 2015, Shannon worked for Citibank in New York, where she consistently ranked in the top of her department for sales and providing excellent customer service. At Purefy, Shannon manages communications logistics, project implementation, and helps out borrowers in all stages of their refinance. Interesting Facts Shannon is an avid sports fan. When she isn’t cheering on The Redskins, Caps, Nationals, and Hokies, she can be found at the gym, hiking, or going on long runs through the city. Evan Niciphor Relationship Manager Experience Evan brings years of highly rated customer service and problem solving skills to Purefy. He works diligently to provide individualized service to his customers, and with his thorough understanding of the Purefy loan products he is able to answer the many questions that arise during the refinancing process. Evan's goal is to exceed expectations by going the extra mile to make the experience as smooth as possible. Evan was a student athlete at Coastal Carolina University while pursuing a Bachelor's Degree in Recreation and Sport Management. After 6 years of living and working in the Myrtle Beach area, he is excited to return to his hometown of Richmond, Virginia. Interesting Facts When not at work, Evan can be found in the kitchen experimenting with new recipes to entertain family and friends. He also enjoys working out and taking long runs on the many trails at Pocahontas State Park. Cassie Davis Student Loan Advisor Experience Cassie’s professional background includes several banking and mortgage roles in the financial industry with a strong focus on loss mitigation. Cassie is a strong advocate for financial literacy and is happy to be aligned with the company’s goal of relieving student loan debt. Cassie is currently pursuing a B.S. in Business Administration - Nonprofit Management. Interesting Facts Cassie enjoys spending time with her son, going to the movies, and trying out any new restaurants that Richmond has to offer. Molly Marion Administrative Manager Experience Molly’s background includes several positions within the financial industry during her tenure with Capital One. Molly is highly regarded for enhancing the customer experience by deploying acute product and service knowledge while helping to achieve goals through strategic and collaborative planning. Molly graduated from Virginia Commonwealth University with a B.F.A. in Craft/Material Studies Interesting Facts Molly enjoys spending time on projects around her home, hiking and urban exploring, and enjoying the festivities that Richmond has to offer. Dallas Woods Student Loan Advisor Experience Dallas brings over a decade of customer service experience along with three years of experience underwriting auto loans for DriveTime. His underwriting knowledge and outgoing personality are a great asset in helping our customers seamlessly navigate the student loan refinance process. Dallas’s goal is to keep expanding his knowledge about the student loan industry in order to help borrowers find the best course of action for their student loans. Dallas was a student at Virginia Commonwealth University (VCU) where he received a bachelor's degree in history with a minor in political science. Dallas also played ice hockey for VCU where he won league MVP his freshman year in the Blue Ridge Hockey Conference. Interesting Facts When not at work, Dallas enjoys playing and hanging out with his son Peter who was born in May of 2019. He also still plays ice hockey regularly in a Men’s recreational league. Brittany Urse Student Loan Processor Experience Brittany brings a rich and varied background in customer care and experience to Purefy. Her time spent working as an inpatient therapist in the mental health field allows her to be adaptable, creative, and compassionate in her approach to problem solving. She then refocused her enthusiasm by serving in the hospitality industry, where she honed her customer service and critical thinking skills as a restaurant manager and bartender. Brittany’s passion for excellence, communication, and attention to detail drive her work at Purefy. Brittany earned a BA in Psychology from Duquesne University in 2010 where she also developed an interest in social justice initiatives and organizing. Interesting Facts Brittany loves making and researching cocktails. She enjoys going to concerts, especially jam bands, and tries to spend as much time as possible outside, particularly in her home state of West Virginia. Kelli Ford Student Loan Advisor Experience Kelli has always been intentional about pursuing roles that allow her to fulfill her desire to help others. She started her career in Finance in 2009 at SunTrust Mortgage where she was a Mortgage Default Specialist and later transitioned to RBS Bank where she was a Loan Processor Assistant. After four years in the banking industry she decided to pursue a career in social services as a benefits specialist, where she worked for over five years in Hanover & Cover, VA. Her tenure there, grew her passion for giving back to the community, which often consisted of helping local food banks, hosting & supporting back to school drives & promoting foster care placement awareness. She was a member of her department’s Executive Quality Team and was an active member of Virginia’s Benefits Program Organization (B.P.R.O) Committee. Interesting Facts When Kelli isn’t working, you can surely find her at one of RVA’s newest restaurants, as she is a self-proclaimed foodie! She does however enjoy cooking and loves traveling the world. She is the happiest when spending quality time with her son, who conveniently also loves traveling & great food. Maddy Diab Student Loan Underwriter Experience Maddy has been in student lending for about five years, having worked previously for SoFi and CULearn, and says that her role at Purefy is one of the most rewarding jobs she has ever had. Maddy works as an underwriter on the processing team, where she verifies application information and helps our borrowers get through the refinance process as smoothly as possible. Before getting into the world of finance, she attended Sonoma State University, graduating with a bachelor’s degree in liberal arts. Interesting Facts Maddy is an avid swimmer. She has swum every day for the last nine years – some would say she has a chlorine addiction! Maddy has loved the water since she was young and now cannot seem to stay away. Ron Phillips Senior Software Engineer Experience Ron is a senior software engineer with a background that goes back 25 years, through telecom, eCommerce, and now fintech. Apart from a 4-year stint as an audio engineer, he’s been a backend systems developer with the occasional trip through website and native development. He came to us recently from Go Daddy where he spent most of his time swimming through web traffic analytics data on their emerging “big data” platforms. He is looking forward to bringing his experience to the Purefy team. Interesting Facts Ron is a native of the desert Southwest and now a captive of the Midwest. He is a passionate bass fisherman and will tell you that nearly every good substantial memory in his life has been on or near the water. He is a father of two, who are his pride and joy, as well as his most significant achievement. He loves electric guitars, amps, and outboard gear and has been a part of a few dynamic worship bands over the last 15 years. He only knows two annual seasons, Summer and “not Summer.” Rodrigo Santelices Senior Front End Engineer Experience Rodrigo brings a special combination of tech and creative skills to Purefy. He has experience developing games and has most recently worked on the Xbox One X test team at Microsoft. Rodrigo has been designing and developing for the web since 2010 and is currently focused on front-end and back-end languages. Rodrigo has earned Bachelor’s degrees in Communications and Art from the University of Maryland and a Master’s degree in Game Design from Full Sail University. Interesting Facts Rodrigo is fluent in Spanish and travels frequently to his native country of Chile. He has lived in four states in the last five years and is elated to be back near his friends and family in the Metro DC area. Kristiana Barnard Junior Full Stack Developer Experience Kristiana is responsible for supporting Purefy’s web and software development, as well as making sure that our technology runs smoothly to support operations. Kristiana is currently enrolled at Old Dominion University pursuing her degree in computer engineering and English. In addition to sharpening her skillset in front end and back end development, she’s found a passion for AI and machine learning. Interesting Facts In her free time, Kristiana enjoys baking, cooking, drawing, and playing hide and seek with her cat, Bruce Wayne. When feeling more adventurous, you can find her up in the mountains, down at the beach, or spending time with her family in Louisiana. Xiran Yang UX Designer Experience Xiran is a user experience (UX) designer and comes to Purefy with a background in interactive media arts and humanities. She is interested in observing people’s behaviors and solving user pain points by working at the intersection of art, technology, and design. Xiran is a recent graduate from the Interactive Telecommunications Program at New York University (NYU). She received her bachelor's degree from NYU Shanghai as a student of the inaugural class. Interesting Facts Aside from designing great UX, Xiran enjoys coffee a lot. She makes great oat latte at home and is always on her way, finding new great coffee places. She collects earrings and also makes acrylic earrings as one of her hobbies.